Web studio for builders

Show your build,
start to finish.

Scroll-driven websites for pool builders, custom home builders and construction firms. Scroll, and watch this one get built.

Discuss your project See pricing

Start with a 15-minute fit conversation. Scope and investment are agreed before paid work begins.

02 Foundation

Everything rests on this.

Steel set and inspected, slab poured level. The part nobody sees, and the part that matters most.

03 Framing

The house stands up.

Walls go up stud by stud. This is the day a drawing becomes a space you can walk through.

04 Roof

Under cover, on schedule.

Trusses set and decked, the structure closed in against weather so interior work can proceed.

05 Envelope

Windows, doors, a skin.

Siding, glass and roofing finish the exterior. The home now looks the way it was promised.

06 Finish and light

Ready to come home to.

Landscape, lighting and the final walkthrough. The windows glow because someone is about to live here.

Scroll to build

Same format, another trade

Now watch a pool get built.

You just scrolled a home from survey to move-in. Halcyon is our concept for a custom pool builder: excavation, steel, shell, finish, water. The format fits any firm with a build process, using your stages and your standards.

Watch the pool get built Open the home build full screen

Independent concepts. Not real clients.

Your craft took years. Your website should show it in seconds.

A buyer spending six figures on a pool or a home studies the builder first. We make the first impression look as good as the finished project.

Selected work

Five scroll stories you can open and scroll right now: pools, homes, cars, planes and boats.

Halcyon Pools: a pool excavation with its rebar cage tied, from the scroll story
Pool builder

Halcyon Pools

Scroll through the dig, the shell, the tile and the first night swim. A full build, told in the order it happens.
Larkspur Custom Homes: the finished three-storey house from the scroll story
Custom homes

Larkspur Custom Homes

From survey stakes to a lit front porch, built in 3D as you scroll.
Corsa Detail Atelier: a Corvette in the detailing bay, from the scroll story
Exotic detailing and rentals

Corsa Detail Atelier

Scan, foam, polish and ceramic coat, then the rental fleet rolls in.
Wingline Flight Academy: a Cessna in flight over the valley, from the scroll story
Flight school and air tours

Wingline Flight Academy

Discovery flight to checkride, from a dawn runway to a sunset return.
Saltmark Yacht Charters: a motor yacht under way, from the scroll story
Yacht charter and detailing

Saltmark Yacht Charters

Sunrise at the marina, open water, and anchor at golden hour.

Independent concepts by Merci Group. The businesses shown are invented, not real clients, and no results are implied.

Built to turn viewers into consultations

Cinematic project pages

Each signature build becomes a scroll-driven story with location, scope, materials and the film of the finished work.

A short path to a quote

One clear request form at every decision point, asking only what you need to qualify the job: trade, budget range and timeline.

Found by search and by AI

Service areas, answered questions and structured data so Google and AI assistants can recommend and quote your firm.

Lead dashboard

A private page showing every inquiry, where it came from and which projects bring in the work.

Clear investment.

Three packages, priced up front. Final scope and price are agreed in writing before any paid work begins.

Foundation

from $5,500

A custom site that makes your firm look as good as your work.

  • Up to 5 custom pages
  • Project gallery with your photography
  • Inquiry form that reaches your inbox
  • Local search and AI-answer structure
Start here

Most chosen for builders

Signature

from $9,500

Everything in Foundation, plus your build process told as a scroll story.

  • One scroll-driven build story, like the home builder demo
  • Lead dashboard for inquiries
  • Up to 3 featured project pages
  • Launch and training
Start here

Flagship

from $18,000

The full cinematic experience, in real 3D, built around your signature projects.

  • Custom 3D scroll story, like the Halcyon pool demo
  • Directed short film for your best project
  • Up to 8 pages and full search build-out
  • Priority timeline
Start here

Hosting and care plans are optional and quoted separately. Typical agency sites for pool and home builders run $6,000 to $17,000; storytelling sites with 3D start higher.

What is one extra project a month worth?

A simple calculator. Move the sliders to your own numbers: what a job is worth, how many extra serious inquiries the website brings, and how many you win. It shows what that adds up to in a year.

Added revenue in a year

$612,000

Illustrative arithmetic from the numbers you set. Not a promise of results.

From first call to launch

We study

Your best projects, your buyers and the firms you compete with.

We scope

Pages, film, forms and timeline agreed, with the investment, before paid work begins.

We build

Design, motion and search structure, reviewed with you at each gate.

We hand over

Launch, training and a clear plan for what comes after.

Questions

Can you feature our past projects?

Yes. Each signature build gets its own page with location, scope and your photography or film. If you have no film, we can direct a short shoot.

Will it help us rank in local search and AI answers?

The site is built with your service areas, answered questions and structured data, which gives search engines and AI assistants clean facts to quote. Rankings depend on your market, so we do not promise a position.

Can customers request a quote online?

Yes. A short request form sends qualified inquiries straight to your inbox, with trade, budget range and timeline filled in.

How long does a build take?

We agree the timeline when we agree the scope. You will have it in writing before any paid work starts.

What happens after launch?

You own the site. We offer care and updates if you want them, and a lead dashboard if you want to track inquiries and jobs.

Start a project

Tell us about your firm and what you want the site to win you.